Don't use jpgs for full size prints like book covers. Use the tiff format, or pdf. (Tiff is better because it's 'lossless', it doesn't compress the image to save on file size.) Make sure your artwork is the same size as the finished version and as Foxy says make the resolution 300dpi. Your font on the back shouldn't really be smaller than 14pt, that's a minimum size for people with poor eyesight, but you could get away with 12pt.
Computers use RGB colour from three dots (red green blue), printing uses CMYK from four printing inks (cyan magenta yellow black -don't ask!) Something like Adobe Elements is a cut down affordable version of Photoshop and should be able to make your artwork 'camera ready copy', that is correct for printing.