My Writers Circle

Writing => Authors' Resource Centre => Topic started by: CarrieSheppard on May 25, 2007, 10:36:01 AM

Title: Promoting your e-book
Post by: CarrieSheppard on May 25, 2007, 10:36:01 AM
Some simple, straightforward but good advice on this site:

http://www.morebusiness.com/running_your_business/management/Selling-Ebooks.brc

Title: Re: Promoting your e-book
Post by: SheWritesRight on September 11, 2007, 12:28:13 AM
How about offering a free report or mini e-course as a "taster" or "teaser" to entice people to buy your eBook. Everyone loves a freebie of some kind. Just make sure your free stuff is good quality writing as people will judge you on that.
Title: Re: Promoting your e-book
Post by: Gyppo on September 11, 2007, 03:38:52 PM
When people visit my website (which is still down but my nephew is working on that) or go to lulu.com to look for my e-books they can see  a preview or 'taster' to help them decide.  These are extracts from the book itself, although sometimes slightly condensed.  I figure that someone who has read through several pages is more likely to buy the book than someone who has just seen a brief synopsis and a review.  The trick is to leave them wanting more, to finish on a cliff-hanger.

I managed to get some publicity from the local newspaper for my first book and although the results weren't overwhelming I expect to build on this with subsequent offerings.

I've also found it pays to have a few copies on CD for 'local sales' of an e-book with local interest.  I've had neighbours stop me in the street since the newspaper story and ask "What was all that about then?"

So I tell them and they ask how they can get hold of the book.  If I see the least bit of hesitation over the idea of a download I ask if they have a CD/DVD player on their computer - nearly everyone does now - and offer to 'drop a disc in for you later if you're really interested'.  It's almost like handing over a physical book, they feel happier with something tangible in their mitt in return for a few pounds.

My motorcycle book is definitely going to have a 'CD option' as standard when the real publicity drive starts.  Because, as the editor of a leading bike magazine pointed out to me, 'A lot of older bikers are pretty au fait with using computers, but they don't really trust the internet with their money.  Whereas if you give them your snail mail address they'll be quite happy to chance a cheque or even cash in the post."  It took me about ten seconds to realise a) they were describing me, and b) it makes sense.

Gyppo

Title: Re: Promoting your e-book
Post by: Neil on September 13, 2007, 02:49:43 PM
To add to this good advice for my own ebook (Achieve More Acceptances) I have found my blog a good way to generate interest.

Another possible way is to write articles for free distribution (eg on articlecity) and add a link to your site or blog that way & where it would be possible for interested readers to buy your ebook. From my own experience, regularly updating my blog has been the most effective way - and after each blog update, notify www.pingomatic.com that it has been updated and this can also make a difference to the numbers visiting.
Title: Re: Promoting your e-book
Post by: Nick.P on December 14, 2007, 11:55:10 PM
Neil, That is a good one, thank you.
                   Nick.P